Various colorful snacks

Pioneering Natural Color Solutions for the Food Industry

As state legislatures across the United States move to ban synthetic food colorings, such as FD&C Yellow #5 and Yellow #6, the food and beverage industry faces a period of significant change. California, for instance, recently enacted Food Safety Act Bill 418, prohibiting the use of FD&C Red #3, which will take effective in 2027. Additionally, Assembly Bill 2316 in California targets the exclusion of six dyes and titanium dioxide specifically from food served in California’s public school system. And in the state of Pennsylvania, they have a bill (No. 2116) aiming to prohibit the utilization of six dyes in food statewide. While these legislative changes pose challenges for reformulation, they also present an opportunity to embrace natural, clean label color alternatives.

Responding to Reformulation Challenges

The proposed bans signal a need for reformulation across various sectors of the food and beverage industry. However, they also create an opening for manufacturers to explore natural color solutions. With 60% of consumers actively seeking foods and beverages with clean ingredients, the demand for natural color options continues to rise.

60% of consumers actively seek foods and beverages with clean ingredients Food Business News

At Kalsec, we understand the critical role color and appearance play in consumer preferences. With 90% of shoppers making purchase decisions based on visual appeal, the transition from synthetic to natural colors is paramount. Our expertise lies in harnessing nature’s resources to produce a comprehensive range of natural colors for the food industry.

Our portfolio includes a full range of natural color ingredients sourced from the best nature provides. From vibrant yellow hues derived from turmeric, annatto, and carrot, to rich reds sourced from anthocyanins and betalains, we offer a spectrum of colors to suit every savory application. Our blue options from spirulina, along with blends to create various hues, provide versatile solutions for manufacturers while maintaining a clean label. 

Benefits of Kalsec Natural Colors

Partnering with Kalsec ensures numerous benefits for your products:

  • Consistency: Our colors are standardized for consistency batch-to-batch, ensuring uniformity across all applications.
  • Stability: With our Durabrite® stabilization systems, color vibrancy is maintained even in challenging processing and packaging conditions.
  • Ease of Use: Our offerings come in various formats to meet diverse application and regulatory needs, including liquids, powders, and oleoresins, with options for organic, kosher, halal, and non-GMO certifications.
  • Technical Expertise: Our team of color scientists provides expert guidance throughout the transition from synthetic to natural color solutions, ensuring seamless integration into your processes.

As the food industry adapts to legislative changes and consumer preferences, natural color solutions offer a pathway towards cleaner, more sustainable products. Our Natural Colors and Applications teams stand ready to support manufacturers in navigating this transition, providing expertise, innovation, and a diverse range of natural color ingredients.

Contact us today to discover how we can partner with you to create vibrant, appealing products that meet both regulatory requirements and consumer expectations.